QED media group search engine optimization
refers to the technique of making your web pages search engine friendly
so that search engines are more easy to understand and analyze your
website. Consequently, your site has a better chance to gain high
search engine ranking.
However, please be reminded that high
search engine ranking is not your only objective, and your objective
should be website traffic and conversion. The following advice helps
you to achieve the objectives.
1. Make Sure Your Site Will Not Be Penalized
Webmasters realize the importance of attaining top search engine rankings. Hence, they perform many search engine optimization activities on their sites. However, improper implementation of search engine optimization
can get your site heavily penalized by search engines. To avoid your
website being penalized, webmasters must not commit to the following
practices:
- Use of hidden texts or hidden links on web pages.
- Use of cloaking
- Excessive automated queries to search engines like Google
Web pages loaded with irrelevant words
- Keyword stuffing
- Multiple pages, sub-domains, domains with substantially duplicate content
2. Select Correct Keyword Phrases
Correct keyword phrases allow you to drive targeted visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve business result or not.
Do
not restrict yourself and be open minded in this area. You may think
that most of the search is coming from 1 word keyword. However, it is
wrong. Most people uses 2-5 words keyword phrases because they are more
descriptive and yield precise results from search engines.
In addition, think creatively and perform linguistics research can help you generate useful keyword phrases.
3. Optimize Title and Meta Tags
According to internet marketing Articles, One of the important steps in search engine optimization
is to optimize Title tag in your web page. Pages with the keywords
appearing in the title tag are often assumed to be more relevant to the
search query than others. Remember, title tag is the most important
location of a web page after the main content of the body tag. Almost
all search engines give importance to this tag.
Some search
engines also give importance to the presence of the keyword in the meta
description and keyword tag. Currently, it does not applicable to
Google though.
4. Optimize Website Content
All search
engines place emphasis on your body text content. The main content of
your web page should contain the keyword a considerable number of times
to make the search engine spiders feel that the content is relevant to
the search query. The first two paragraphs are extremely important in search engine optimization.
To
prevent your site from being regarded as "over optimization", you
should not stuff keywords heavily in your body content. We suggest that
you should present the keywords in a natural way. Apart from this, your
website copy should have at least 200-250 words.
5. Ensure Clean Coding
To
allow search engines to index and analyze your website correctly, you
must check correctness of HTML coding manually. Webmasters may build
webpages from WYSIWYG HTML editors such as Microsoft Frontpage 2003,
but these HTML editors may leave some duplicated or unnecessary tags in
your copy especially when you edit the pages very often during Web Design phase.
In
addition, search engines are not good at understanding Java Applet and
Flash. If you have Flash or Java applet navigation menu, make sure to
duplicate somewhere and include HTML links as well.
Please also
check whether your website has broken links. They may stop search
engine spiders to crawl other web pages in your website, it may result
in loss of hundreds or thousands website traffic per month, and waste
your search engine optimization effort.
6. link building
In case you have a little bit knowledge about search engine optimization,
you likely know that link popularity is very important to attaining
high search engine ranking in major search engines such as Google, MSN,
Yahoo, etc..
Yes, search engines use link analysis to determine
search engine rankings. The phiolosophy is that if an inbound link
points to your site, your site must have some value. Therefore, the
inbound link is regarded as a "positive vote" to your website. The more
inbound link you have, the higher is your link popularity. This can
boost your search engine ranking.
However, quality of links (link
reputation) is also important. If you can get an inbound link from a
high popularity website, your site will get more benefit.
There are many methods to perform link building
including seeking one-way link, reciprocal links, 3-way links, etc.
Because link popularity and link reputation are of great importance to
search engine positions, many search engine optimizers spend most of
their time in link building.
7. Optimize Dynamic Website Content
Search
engines are not good at understanding dynamically generated web pages.
Therefore, I suggest you should change your dynamic URL to static URL.
If it is not possible, you should consider using some advanced search engine optimization techniques such as Mod-Rewrite to optimize website.
Another simpler way is to create a sitemap and list all dynamic URLs on it. This can help a bit.
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